Wednesday, January 20, 2010

Unity and Design

How can mistakes help you learn?
- Mistakes are essential to learning because they cause us to try ideas over and over. They allow us to be courageous and attempt ideas that more skilled artists may not. Mistakes can also cause us to try things that we may not think of on our own, spawning their own creative ideas.

Why is "design" so important to visual communication?
- Design is so important to visual communication because without it and the careful construction that comes from it, a great idea can be lost.

What is the best way to get creative compositions and ideas?
- By sketching lots of compositions and exploring lots of ideas. Selecting the best among rough sketches that you make allow you a better chance of getting your idea across the best.

In your own words, define the word "design".
- Design is the process of taking an idea and fleshing it out little by little through tiny mistakes and options, then ultimately choosing the creative concept that best displays your idea.

Why is composition important in graphic design?
- Composition helps all of the separate parts of a graphic come together and work as a team, allowing the positive attributes of each of the separate pieces to become amplified and more effective. It takes a potentially chaotic idea and harmonizes it so that the idea is clear to the viewer.

What happens when a design is too unified?
- Excessive unity can be monotonous and boring, leading the eye to nothing in particular.

What happens when a composition lacks unity?
- Not enough unity is chaotic and overwhelming and does not give the eye a direction, causing the idea that the artist is trying to convey to be lost.

How many different ways are there to create unity?
- Six essential ideas of Gestalt Unity are discussed, but there seem to be quite a few different theories and techniques.

How can one make compositions that are more memorable?
- If an artist creates an implied composition where the viewer completes the image or idea in their mind, it is often much more memorable than an explicit image.

What does Gestalt psychology have to do with all of this?
- The theory of Gestalt tells us that the human mind explores an image holistically and then breaks it down into parts. These techniques help our mind determine what should be considered a whole and then how the separate parts should be broken down. When there are many layers of whole parts that an image can be broken down into, the mind has to do much more work, causing the separate parts to be remembered more easily.



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